Social media has significantly evolved in the last few years, especially during the CoVid-19 pandemic. Social media was started to keep people connected with their dear ones. It allowed people to text, call over the internet, and share photos.
However, today, social media platforms have evolved into social media e-commerce. People are doing business and making money on Facebook, Instagram, Tiktok, and other platforms too. One good way to start is Tiktok. Tiktok is great place to build your brand and Tiktok storm can help you to do that. Do you want to get more views on every TikTok video? Tiktokstorm.com is an excellent solution for that.
People have become comfortable with online shopping, and social media plays a crucial role in this change of habit. You will find now, from clothes to cosmetics to food or any other products being sold on social media. In this article, we will feature the rise of social medai e-commernce.
What is Social Media E-Commerce?
Social media e-commerce refers to doing business, which means selling products or services to people through social media connections. In this, the customer and the company meet on social media platforms rather than on any business media.
You are familiar with the term social media, and chances are high that you are active on multiple social media. Almost everyone today is part of different social media platforms. Businesses are transforming online to utilize the large population of social media.
It is a wonder how social media has become a matchmaker between clients and businesses. Businesses are finding their potential customers on Facebook, Instagram, Tiktok, and other platforms.
Social media e-commerce has some differences from regular e-commerce. On social media, usually, companies reach customers instead of customers coming to the companies. Both large and small start-ups have great opportunities on social media.
How is Social E-commerce Growing?
Social media has become a great marketplace. Not that just established companies are opening their social media accounts to sell products. Instead, there are thousands of start-ups that are based on social media e-commerce.
Many brands today do not have a physical existence. Some of them do business only on social media and do not even have a website. So, why is social media e-commerce growing so fast?
Low Budget Business
The first reason is that it is cheap. You do not need to rent a showroom or warehouse to store and display your products. You do not even have to buy a lot of goods to show that you are a big business.
On social media, you start with a few products and see how much demand you have and how much you can generate. Since you are starting at a low budget, you are not under pressure to make a considerable profit. This advantage has inspired many people to start their own businesses, and some of them have found great success.
Marketing is Cheap
Marketing is an integral part of the business. It is crucial for new brands to draw the eyes of the people. Marketing has never been cheap like today. To run advertisements on Radio or television, you need to have a good marketing budget, and earlier, many people could not start their businesses as they did not have a marketing budget.
But that is not the case today anymore. Now, marketing has become much less expensive. In the beginning, you can also get some free marketing. It is one of the significant benefits of social media.
If you do not have the budget for marketing, you can focus on increasing your Facebook friends and then as them to share your posts. This way, you can get initial exposure.
Besides, the addition of meme marketing has made Facebook and other social media marketing more engaging and less expensive.
You Can Reach A Greater Audience
Social media does not have any borderline or geometrical barrier. You can connect and talk with people who are in the opposite corner of the earth than your position. You can still do business with them without having your agency there.
There are many people who are doing export/import businesses, and so many entrepreneurs are becoming global business persons within a short time. Previously, being a global brand was a tough task, but not on social media.
Some studies show that an average person spends two hours every day on social media. You can also see it in this way that a customer is roaming in your store for hours. You have to convince him to buy your products now.
Why is Social Media E-commerce Important?
As social media commerce is increasing by the day, so is increasing its importance. It provides customers with a hassle-free shopping experience in the comfort of their homes, and businesses are able to reach a bigger range of customers.
Some studies show that about 87% of online shoppers believe that social media is helping them to make a shopping decision. They feel encouraged to buy a certain product when the invitation comes from their favorite celebrities.
Almost every business has its presence on social media. As of today, 1 out of 4 business owners is trying to win in social media.
30% of consumers today feel more comfortable while shopping online. Besides, they can verify the product after receiving it, and if a customer is not satisfied, he can return the product without going to the store again.
How to Use Social Media for E-coomerce
If you own a business, then do not waste time wondering whether you should go online or not. You must try for it, as it is a life-changing opportunity. Here are five things you should do to use social media to your advantage:
Build Brand Awaredness
Creating brand awareness is essential to succeed on social media. Let your audience know what kind of organization you are. You should also do the following things:
- Communicate in the right tone
- Reply messages quickly
- Be friendly with the customers
You need to have a friendly reputation for excelling on social media.
Billions of people are on social media. Spending money on advertising will surely bring profit for you. With more exposure, your brand will get more expansion.
Sell Directly to Users
When someone texts you on social media, whether it is Facebook or TikTok, let them have the purchase. Do not direct them to your website.
Use An e-commerce Chatbot
It will help you to give fast replies, and your customer will get to know the basics as long as you are not coming. This way, they won’t feel waiting.
Ask your customers to give feedback and share them on your social accounts. It will be a good way of promotion. People will find it easy to trust you.
The rise of social media e-commerce has opened great opportunities for many people. Many new businesses are booming. It is cost-efficient, easy to maintain, and assures investment return.